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Deloitte Singapore launches inaugural photography exhibition ‘Singapore Thru the Lens’

$92,000 raised to benefit the Children’s Cancer Foundation

SINGAPORE, 22 November 2013 – Deloitte Singapore will be exhibiting a collection of photographs that showcases the hidden gems of our city through the lens of talented photographers amongst their staff, bringing to life the essence of what Singapore means to them. The inaugural exhibition titled ‘Singapore Thru the Lens’ was launched at the Red Dot Museum with a private fundraising event on 22 November (Friday), in support of the beneficiaries under the Children’s Cancer Foundation in Singapore. The public will also be able to view the photo exhibits from 23 November (Saturday) to 25 November (Monday).

This exhibition is led and curated by Belinda Tan, an Executive Director with Deloitte’s Financial Advisory practice, with the strong support and contributions from aspiring photographers within Deloitte Singapore.

The exhibition features 38 works, handpicked by an internal panel of judges, from over 160 photo submissions by Deloitte professionals. The 38-piece collection was made available for purchase on the opening night. In addition, an exclusive collection of eight photo pieces was unveiled and went under the hammer for the opening night’s live auction. A total of $92,000 was raised from the auction and sale of photographs on the opening night. All the proceeds will go towards improving the quality of lives of children with cancer and supporting their families through enhancing their emotional, social and medical well-being via two specific programmes run by Children’s Cancer Foundation. The programmes are Place for Academic Learning and Support (PALS) and Back-to-School Programme (BTS Programme).

Deloitte is committed to nurturing the development of young people around the world and this commitment towards the Children’s Cancer Foundation highlights the importance that the firm places on education and community support. It also underscores Deloitte’s support for the arts and the emphasis placed on giving its people the best environment to grow, showcase their talent and be part of its corporate responsibility initiatives.

Chaly Mah, Chairman of Deloitte Singapore and Regional Managing Director of Deloitte Asia Pacific, sees the partnership with the Children’s Cancer Foundation as a crucial investment in supporting children and youths: “Children embody our society’s future and at Deloitte, we place a great emphasis on making a difference in the lives of children and youths by supporting their educational needs. It is our privilege to be able to support the Children’s Cancer Foundation and we hope that our contribution will help provide for the children and youths at a time when they most need emotional and professional support.”

Marrying her passions for photography and philanthropy, this is the second time that Belinda is organising a photo exhibition in support of a worthy cause. “The Thru the Lens initiative was first incubated in 2007 when I was based in Hong Kong. I decided that the best way to get to know a new place was to take photographs and I built up a collection of photographs depicting scenes of daily life in Hong Kong. This collection was auctioned and sold at a charity exhibition titled Hong Kong Thru the Lens by Bel, raising HK$287,000 for the Children’s Cancer Foundation in Hong Kong. This year, with the collective support of partners and staff at Deloitte Singapore, we have leveraged the strengths of our talents to help make an impact on the beneficiaries of Children’s Cancer Foundation, to build a better future for children with cancer and their families.”

About Children’s Cancer Foundation

Children’s Cancer Foundation (CCF) is a non-profit organisation with a mission of improving the quality of lives of children with cancer and their families through enhancing their emotional, social and medical well-being.

Place for Academic Learning and Support (PALS)

Started in November 2012, PALS provides a stimulating, structured learning environment for children and youths affected by childhood cancer to prepare them intellectually, emotionally and socially for a smooth transition back to school.

Back-to-School Programme (BTS Programme)

BTS Programme provides a gamut of services to support the smooth transition of school re-integration when the child is found suitable to resume schooling. Back-to-School bursary and scholarship awards scheme were introduced in 2010 to help and encourage children who have returned to school within the first five formal schooling years upon completion of their cancer treatment.

Singapore Thru the Lens public exhibition

Name of event: Singapore Thru the Lens – capturing the moments for a worthy cause
Organiser: Deloitte Singapore
Red Dot Design Museum, 28 Maxwell Road, Level 1, Singapore 069120
Date: 23 to 25 November 2013
Time: 11am - 8pm (Sat & Sun), 11am - 6pm (Mon)
Ticket price:
Adults ($8), Child / Students / Seniors ($4)
Nearest MRT: Tanjong Pagar
For enquiries, email:


Thomas Teo, a consultant at Deloitte Consulting with his photograph titled “Rainbow at Pulau Ubin”. Thomas is one of the Deloitte employees who contributed to the Singapore Thru the Lens exhibition, putting his photograph up for sale of which proceeds will go to the Children’s Cancer Foundation.

The bustling as the charity auction starts. Eight photographs taken by Deloitte employees were up for auction with full proceeds going to the Children’s Cancer Foundation.

Er Hu performance at the opening launch of Singapore Thru the Lens by 12-year-old Ezra Lim, childhood cancer survivor of acute lymphoblastic leukaemia.

Photographs displayed at Singapore Thru the Lens were on sale on the opening night which was attended by Deloitte employees and invited guests. All proceeds will go to the Children’s Cancer Foundation.

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Marie Li
Deloitte Singapore
Job Title:
Marketing & Communications
+65 6531 5024
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