Technology and TV: The continuation of a beautiful friendship
The continuation of a beautiful friendship
This report, prepared for the attendees of the exclusive IBC Leaders' Summit 2012, studies the impact of technology on the television sector.
Television's resilience against a background of digital disruption over the last decade has puzzled many in the industry, particularly when contrasted with the fortunes of other "traditional media" sectors. Yet one of the main reasons for television's enduring strengths – albeit not the only one – is that the TV industry has benefited from a continuous series of digital makeovers that have kept the ever broadening television offer relevant and fresh whilst compelling its billions of consumers around the world.
In the relationship between technology and television, while there may be winners and losers, it is certainly not the case that one sector has to win at the expense of another. Technology and TV work symbiotically – if not always deliberately so – and Deloitte's view is that this efficacious co-existence should continue in the medium term.
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