Survival of the fastest
TV’s evolution in a connected world
Television is characterised by constancy and change. It delivers consistently high quality entertainment and information to hundreds of millions of homes against a background of unrelenting change. Consumer behaviours, business models, underlying technologies and the needs of adjacent sectors such as telecommunications evolve untiringly.
The difference between surviving and sinking hinges on each broadcaster's ability to respond to the multiple concurrent changes affecting it. Executives need to know what to react to, with what measures and when.
This year's report prepared for the IBC Leaders' Summit 2013 looks at five elements of change that have emerged or accelerated in the last year and which we believe the industry should be cognisant of.
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