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Social Software for Business Performance

The missing link in social software: Measurable business performance improvements


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Senior executives are sceptical of the value of social software. Their reluctance is understandable but self-defeating. Deloitte Centre for the Edge’s paper, Social Software for Business Performance discusses how companies can leverage social software to significantly enhance business performance in the short-term and transform it in the long-term. Early adopters of social software have the potential to reap financial rewards and develop skills and experience that can help build a stronger competitive position over time.

Social software has unique capabilities to address current operating challenges and improve operating metrics. To capture this value, however, companies will need to more systematically assess the operating metrics that have the greatest potential to move the needle and then strategically deploy social software to ensure near-term performance impact with modest investment.

Scepticism with social software persists, in part, because social software evangelists are their own worst enemy. They have failed to effectively communicate how social software can drive real operating benefits.

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