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Tech Trends 2013

Elements of postdigital


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Tech Trends is Deloitte's annual report examining trends in technology put to business use. This year's theme, "Elements of postdigital", examines the convergence and controlled collision of five forces – Analytics, Mobile, Social, Cloud, and Cyber – as businesses move closer to achieving the possibilities of the Postdigital EnterpriseTM, where all five forces are mature, implemented, integrated, and baked-in instead of bolted-on. These five forces offer a new set of tools for business, opening the door to a new set of rules for operations, performance, and competition. IT can deliver engagement and empowerment to business customers, both innovating and industrialising.

The postdigital era, like the post-industrial era, reflects a "new normal" for business and a new basis for competition. In post-industrial times, we didn’t forego industrialisation, we embraced it. The postdigital era is similar, but with digitalisation as its core.

It’s an uncommon time to have five forces – all newly emerged, all evolving, all technology-centric – already impacting business so strongly. It is an opportunity for IT to deliver extraordinary value via modest investments on top of a strong legacy technology footprint.

Our 2013 report shares ten trends grouped into two categories. Disruptors are opportunities that can create sustainable positive disruption in IT capabilities, business operations, and sometimes even business models. Enablers are technologies in which many CIOs have already invested time and effort, but which warrant another look because of new developments or opportunities. Enablers may be more evolutionary than revolutionary, but the potential is often there nonetheless to elevate the business game.

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