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Mobile Retailing

Are you ready for radical change?


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Can a retailer afford not to think about the ways that mobile technologies are changing the how, when, and what of selling? By 2016, smartphones, used as part of a shopping experience, could impact 17-21 percent of retail sales — a whopping $627-$752 billion. If you are not preparing for that today, you are already behind the curve.

Mobile technology is making possible the constantly connected consumer, and that is already impacting many parts of a retailer’s business: from operating models to cross-channel integration, from talent recruitment and compensation to IT investment, and from data mining to inventory management. When it comes to taking advantage of the mobile revolution, there is no “one size fits all” solution. However, there are several implications of mobile retailing that are emerging as universal.

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