Recall Execution Effectiveness
Approaches to improving consumer safety and confidence
A new study conducted by Deloitte on behalf of the Grocery Manufacturers Association (GMA), the Food Marketing Institute (FMI) and GS1 U.S., identifies opportunities and methods for improving product recall management practices across multiple dimensions.
The report makes recommendations in three main areas: communication and collaboration; processes, organisation and metrics; and technology. The study is part of an on-going, industry-wide effort to improve product safety and recall programmes.
The report findings are based on a thorough Deloitte evaluation of current and leading recall practices utilised by consumer product manufacturers and retailers, including survey responses from 54 companies representing $152 billion in manufacturer sales and $329 billion in retailer sales in 2008, and 29 interviews with industry executives (15 manufacturers, 10 retailers and four service providers).
The report recommends more collaboration among trading partners to provide early identification of possible problems, especially in investigating consumer complaints. It notes a spike in complaints could signal a problem that needs to be addressed quickly. It also recommends a thorough investigation of the root causes of recalls – a move to prevent possible future incidents.
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