A lasting legacy
Major sporting and entertainment events such as the Olympic and Paralympic Games, FIFA World Cup, Formula One, and the Tour de France have become a top agenda item for governments around the world. These kinds of events can be a significant catalyst for change, elevating the host’s global stature and turbocharging its economic, political, and social development.
Hosting a major event gives a city or country permission to move quickly and decisively on a wide range of issues and activities that would normally be mired in endless debates and bureaucracy. It provides a common focal point for people to rally around. It also offers a rigid deadline that accelerates infrastructure development and other large scale improvement activities that might otherwise take decades to complete. And with the whole world watching, it provides a strong incentive to do things right.
The process of pursuing and delivering a major event also produces important fringe benefits. It fosters collaboration among the public sector, private sector, and community. It breaks down barriers between political parties and between various levels of government (national, regional, and local). It improves government efficiency and sets an example for new ideas and behaviors such as environmental sustainability, diversity, and community involvement. These are ambitious and highly worthwhile endeavors, which are also highly challenging to deliver, capture, and prove.
All of these benefits hinge on the host’s ability to plan and execute effectively at every stage of the event lifecycle – from pre bid to post event legacy. A major event has the potential to create a lasting legacy that provides the host city or country with new levels of global recognition and economic, political, and social development. On the other hand, if not handled correctly, a major event also has the potential to leave a disappointing legacy of abandoned stadiums, missed development opportunities, and lost investments.
Read more in in the publication attached.