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Gaining Traction: A Customer View of the Electric Vehicle Market

Is this the time for the electric car? Who is likely to buy these vehicles? “If we build them, will buyers come?” What will original equipment manufacturers (OEMs) need to do to make these vehicles acceptable for the mass market?

These are challenging questions given the substantial investments auto makers and suppliers will have to make in order to bring electric vehicles to the mass market. 

To answer these questions and others, Deloitte Consulting LLP recently completed a proprietary market study that includes primary and secondary customer research and interviews with executives from major automotive OEMs, clean tech start-ups, dealers and energy companies.

Gaining Traction

Our report examines the following areas:

  • What is the market opportunity?
  • Who are target customers?
  • What are the barriers to adoption?
  • What is the market forecast?

To read the full report, download “Gaining Traction: A Customer View of Electric Vehicle Mass Adoption in the U.S. Automotive Market” below.

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