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Consumer 2020: Reading the signs


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We live in times characterized by change and volatility, yet we can be certain of one thing: consumer values, needs, and behaviors will continue to evolve. Consumer 2020: reading the signs draws together insights into economic and demographic trends, considerations of finite resources, and the ever-more dramatic impact of technology on our daily lives, in order to make some predictions about how our attitudes and patterns of consumption will change over the next decade.

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