New Year Spending Survey 2012
Economic stability and higher purchasing power boost holiday spending in Russia
This is an overview of the 15th annual Xmas Survey conducted by Deloitte’s Consumer Business teams to determine European consumers’ intentions for 2012 year-end holiday spending.
This year the Survey covered 18 countries in western and eastern Europe as well as South Africa.
Europe’s economies are still faced with the debt crisis. It is particularly instructive, under these circumstances, to assess consumer resilience during the atypical year-end holiday shopping season.
Over the second and third weeks of September 2012, we surveyed a representative sample of 18,587 consumers in different European countries about their spending intentions with regard to gifts, extra holiday food and outings.
Continuing economic difficulty and uncertainty may have an impact on how consumers actually behave versus what they said in September.
These potential limitations should, of course, be taken into account by our readers.