Deloitte helps a Russian financial institution expand its regional network and clients’ portfolio |
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Abstract
A medium-sized Russian financial institution (Top 50) and a member of a powerful industrial and financial group expands its regional network and clients’ portfolio.
Challenge
The bank was undergoing a major development in an attempt to become one of Russia’s leading retail institutions. Entrance of the major Western banks on the Russian market of individual banking coupled with the development of domestic financial institutions created a serious threat to the bank’s mass entrance on the market of retail financial services.
Approach
The customer base of the holding company’s telecom and financial entities was to serve as a starting point for the fast growth. Deloitte’s goal was to diversify the bank’s portfolio of clients by attracting non affiliated companies and private individuals and to drastically expand the bank’s office network to cover Russia’s largest cities.
Solution
A new development strategy was created in a close contact with the bank’s leading managers approved by the bank’s owners and key employees. It included a detailed strategic business plan and a detailed financial model. The implementation of the strategy has been attracting non affiliated companies and private individuals and helped expand bank’s operations into the regions.
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