Christmas shopping, undeterred by financial worries |
While almost half of the Romanians plan to increase their Christmas holiday spending, the local consumer behavior is slowly shifting from impulse buying to careful considered purchases, due to negative economic expectations, a recent Deloitte survey shows.
“45% Romanians expect the economy to deteriorate in 2009. However only a few of them believe they will have less purchasing power than last year, even though as yet they have felt direct impact from the financial crisis, which was only beginning at the time of our survey. Within this morose European climate, 45% of Romanians intend to increase their Xmas holiday spending,” reads the report.
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Xmas survey 2008
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