This site uses cookies to provide you with a more responsive and personalized service. By using this site you agree to our use of cookies. Please read our cookie notice for more information on the cookies we use and how to delete or block them.

Bookmark Email Print page

Hidden Cities

The next generation of retail markets


In each of the last two years, Deloitte and Planet Retail have issued reports describing the opportunity for retail investment in several emerging markets. These countries were called "hidden heroes" because many of them have not yet attracted the attention that China has deservedly received.

But when global retailers look at new markets, it is not so much countries that they investigate as it is urban centers. Retail, like all businesses, follows the money - and in emerging markets, the money will be in cities. This most recent report from Deloitte and Planet Retail profiles ten of these "hidden cities" – two in Latin America; two in Africa; one in Europe; and five in Asia.

Related links

Material on this website is © 2014 Deloitte Global Services Limited, or a member firm of Deloitte Touche Tohmatsu Limited, or one of their affiliates. See Legal for copyright and other legal information.

Deloitte refers to one or more of Deloitte Touche Tohmatsu Limited, a UK private company limited by guarantee, and its network of member firms, each of which is a legally separate and independent entity. Please see for a detailed description of the legal structure of Deloitte Touche Tohmatsu Limited and its member firms.

Get connected
Share your comments


More on Deloitte
Learn about our site