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Hidden Cities

The next generation of retail markets


In each of the last two years, Deloitte and Planet Retail have issued reports describing the opportunity for retail investment in several emerging markets. These countries were called "hidden heroes" because many of them have not yet attracted the attention that China has deservedly received.

But when global retailers look at new markets, it is not so much countries that they investigate as it is urban centers. Retail, like all businesses, follows the money - and in emerging markets, the money will be in cities. This most recent report from Deloitte and Planet Retail profiles ten of these "hidden cities" – two in Latin America; two in Africa; one in Europe; and five in Asia.

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