This site uses cookies to provide you with a more responsive and personalized service. By using this site you agree to our use of cookies. Please read our cookie notice for more information on the cookies we use and how to delete or block them.

Bookmark Email Print page

Will Smarter Phones Make for Smarter Shoppers?

A path forward for consumer product companies


DOWNLOAD  

A confluence of advancing mobile technology and shifting demographics is changing the entire shopping process -- from pre-store planning and in-store experience to post-purchase interactions between businesses and their customers.

Informed by the expectations of younger and technologically savvy generations, mobile devices have the potential to rapidly transform how consumers see, hear, think, feel, and maintain a sense of awareness from shopping to product consumption.

Today, mobile applications enable consumers in a range of shopping-related activities throughout the shopping process.

Will smarter phones make for smarter shoppers?

Consumer product companies that enhance the pre-store planning experience, play a prominent and helpful role in-store, and maintain a valuable conversation with consumers stand to benefit from smarter phones and smarter shoppers.

 

Material on this website is © 2014 Deloitte Global Services Limited, or a member firm of Deloitte Touche Tohmatsu Limited, or one of their affiliates. See Legal for copyright and other legal information.

Deloitte refers to one or more of Deloitte Touche Tohmatsu Limited, a UK private company limited by guarantee (“DTTL”), its network of member firms, and their related entities. DTTL and each of its member firms are legally separate and independent entities. DTTL (also referred to as “Deloitte Global”) does not provide services to clients. Please see “About Deloitte” for a more detailed description of DTTL and its member firms.

Get connected
Share your comments

 

More on Deloitte
Learn about our site