Balanced scorecard In the light of rapidly changing markets, increasing client demands and strong competition, each company should focus its employees on the implementation of strategic objectives. However, how can a company encourage employees at all levels do what is best for the whole company? Top companies on the market use Balanced Scorecard for these purposes. Its application facilitates the flow of information on the company objectives and the level of their completion. The Balanced Scorecard describes the company strategy with the use of indicators understood by every employee, being at the same time a perfect control and motivation tool. Monitoring of the reporting system based on Scorecards allows managers to combine the control of operational activity with the supervision of long-term company objectives.
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