This site uses cookies to provide you with a more responsive and personalized service. By using this site you agree to our use of cookies. Please read our cookie notice for more information on the cookies we use and how to delete or block them.

Bookmark Email Print page

M&A in Emerging Markets for Consumer Products Companies

The siren song: How consumer products companies can add value and avoid the rocks


Emerging market growth has become the siren song of the consumer products (CP) industry. Like sailors in Greek mythology, CP company leaders can be lured by emerging market M&A opportunities only to find themselves shipwrecked on the rocky coast of a remote island with little or nothing to show for the risks they took by heeding the calls to grow.

This article explores issues that CP companies face when they consider engaging in emerging market M&A or strategic partnerships, among them:

  • Why emerging markets are so alluring as potential sources of growth
  • Which types of organizations make attractive acquisitions and/or strategic partners
  • What market, financial, and operational risks individual emerging markets may present
  • Which strategies can help CP companies navigate unfamiliar – and, potentially, treacherous – waters
  • Why companies should instill focus and pursue targets that can add near-term value and provide long-term positional advantages

Download the attachment to read more.