Charting a new course for the red meat sectorOnline survey helps inform strategy report |
As a critical step towards improved profitability within the red meat sector, Beef + Lamb New Zealand, the Meat Industry Association, New Zealand Trade and Enterprise and the Ministry of Agriculture and Forestry have commissioned a strategy process to look at the issues and opportunities across the sector, from market to farm.
The concept of an overarching strategy was championed by Beef + Lamb New Zealand during the 2009 farmer levy referendum debate, when farmers expressed frustration at volatile and marginal profitability. Processors and exporters also see this as an important project, and are prepared to work alongside farmers and others in the chain to identify the opportunities for step-change improvement.
Deloitte Partner Alasdair MacLeod believes the strategy process, which is now more than half way through, has delivered a huge amount of industry information and data which has been analysed and worked into an initial strategy framework for discussion.
The information was gathered from a range of methods – interviews with farmers and industry, farmer feedback through an online survey on the Deloitte website and analysis of sector metrics, including performance, costs and profitability.
Mr MacLeod says the aim is to now share with the sector what we have found and test our thinking to move the sector forward.
Consultation meetings on the strategy direction in the coming weeks will provide a forum to provide feedback on the report’s progress and its initial findings. The meetings will begin in Gore on 24 January and will be completed by February 11. For meeting dates and venues please follow this link:
http://www.meatnz.co.nz
The finalised Red Meat Sector Strategy report is due to be released at the end of March.