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Our Innovation Approach

Our approach to innovation is deliberately simple and should be recognisable by all most people in business. This is deliberate. While innovation is often seen as trendy, it is critical that it is adopted by the businesses. In relatively rare circumstances can innovation sit outside the business, today’s business provides the context and more importantly the capital to support innovation. At this level there is nothing ground breaking about our process. It does however seek to answer four key questions that are often forgotten in the rush to do something new. Our approach is built on the following foundations: 

  • A sound understanding of the problem or opportunity
  • A robust approach to generating ideas
  • A managed transition from idea to implementation that the business will support
  • Well planned and well executed delivery

Select the steps below to explore further the techniques we use and the successes we have had applying this approach.

Insight Ideation Elaborate Implement
What is the business problem or opportunity? How can it be addressed? What ideas do we take forward? How do we deliver and capture the benefit?

Explore further

  • Step 1 - Insight
    The approach to getting to the heart of the problem
  • Step 2 - Ideas
    How to engage people in the creative process of idea generation.
  • Step 3 - Elaboration
    What to do with ideas once you have them and how to translate ideas into action
  • Step 4 - Implementation
    The business end of innovation where the projects themselves are delivered
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