Having understood the problem or opportunity in more detail you are now ready to engage in the idea generation process. This step is fun and full of energy. It is however where people can easily lose track of the end goal and lose focus. It is therefore important that you have a well defined plan and approach, good facilitation is the key to getting through this phase.
We have applied a range of techniques for ideation. From our experience there are some common ingredients for success regardless of approach. These include:
We have a facilitation model called DeepDive that brings participants together in a productive and creative working environment. It is very open, requires full participation and allows for ideas to be refined and improved through the process. We augment this approach with collaborative online environments to allow ideas to grow and develop after the initial ideation sessions.