Phablets are not a phadDOWNLOAD
This year will see phablets — an oversized smartphone that’s part cell phone, part tablet — outsell tablets by $25 billon USD according to the 13th edition of Deloitte’s Technology, Media and Telecommunications (TMT) Predictions report released this week.
According to Deloitte New Zealand partner Darren Johnson, the annual global predictions report says that shipments of phablets, smartphones with 5.0-6.9 inch screens, will represent a quarter of smartphones sold, or 300 million units, in 2014.
“That is double the 2013 volume, and 10 times 2012 sales,” says Mr Johnson.
“But after initial rapid consumer success, 2014 may mark a ‘peak phablet’ year, as only a certain type of smartphone user will want to handle such a large device.”
Continuing on this theme, the report predicts the installed base of compact tablets (with screens smaller than 9 inches) will surpass the base of classic tablets (9 inches and larger) for the first time.
“By end the first Quarter, we expect the base of compact tablets to be 165 million units, slightly ahead of the classic tablet base, with 160 million,” says Mr Johnson.
“In addition, we expect the total global sales of smartphones, tablets, PCs, TV sets, and gaming consoles – what we call the ‘converged living room’ – will exceed $750 billion USD in 2014 and then plateau as consumer usage will continue to converge.”
This year’s 14 TMT predictions cover a range of other topics, from wearable technologies selling 10 million units, the global value of premium sports video rights increasing 14 percent, 50 million homes around the world doubling up on pay-television, and an upsurge in medical eVisits, to name a few.
“While some of the trends covered in this year’s predictions may not seem immediately relevant to the New Zealand market, global connectivity and the speed of technological change will surely make them relevant here in the near future making it a case of ‘when’ not ‘if’,” concludes Mr Johnson.
Highlights of this year’s TMT predictions to impact the marketplace in 2014 include:
Full details about the global TMT Predictions are available at www.deloitte.com/Predictions2014.