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Pulse Utilities NZ takes top ranking on 2012 Deloitte Fast 50

Electricity retailers lead the pack for the second year running

Pulse Utilities NZ has taken the number one ranking on this year’s Deloitte Fast 50 with a staggering 2637% growth, while fellow electricity retailer PowerKiwi comes in at number two with an impressive 1916%. Nelson-based McCashin’s Brewery was third, achieving 1836% growth.

The annual Deloitte Fast 50 index, announced tonight at simultaneous events in Auckland, Hamilton, Wellington, Christchurch and Dunedin, ranks businesses according to their revenue growth over the past three years and sets the benchmark for high growth businesses in New Zealand.

National leader of the Fast 50 programme, Deloitte Partner Stephen Nicholas, says Pulse Utilities NZ picks up where 2011 winner Powershop left off, challenging the status quo of the electricity industry with their Just Energy brand.

“Pulse Utilities has achieved remarkable growth by sticking to the simple formula of providing full service with the best possible local price for its customers. By focussing on this combination of customer service and a low price in areas of New Zealand that may not seem like a priority for the bigger players in the industry, Pulse has differentiated itself from the pack,” he says.

“Both Pulse Utilities, and second place PowerKiwi, clearly demonstrate that there is room for independent retailers to achieve extraordinary growth in the New Zealand electricity industry.”

Mr Nicholas says this year’s index has demonstrated once again that doing the basics right goes a long way towards achieving business success.

“Things like having a deeply rooted culture of values and integrity, a strong customer-centric focus and the good sense to embrace collaboration with the right partners at the right time can help businesses catapult ahead of the competition,” he says.

“What Deloitte Fast 50 winners have in common is that they are phenomenally focused on these things.”

To make the 2012 Deloitte Fast 50, companies had to achieve growth of 154%, while growth of at least 480% was required to make the top 10 on the index.

The 2012 group of Deloitte Fast 50 businesses grew the New Zealand economy by $637 million in the past three years and created 1376 jobs.

This year’s index also saw three businesses achieve sustainable high growth by returning to the Fast 50 index for a third time: Futrix, K9 Natural Food and Simply Energy.

Along with being the number one ranked business on the Fast 50, Pulse Utilities NZ took out the national award for fastest growing retail or consumer products business, while McCashin’s Brewery won the national fastest growing manufacturer award. PowerKiwi, the number two business on this year’s index, was the overall Wellington regional winner.

Other national category awards went to designer jewellery maker Kagi for fastest growing exporter, 2degrees Mobile for fastest growing technology business, Konnect Net for fastest growing services business, CBL Insurance for fastest growing mature business and Wellington-based Global Horticulture New Zealand was the fastest growing primary sector business for the second straight year.

For the full Deloitte Fast 50 index, go to

The 2012 Deloitte Fast 50 by region

Pulse Utilities NZ, Konnect Net, 2degrees Mobile, Mediacom, Ecoya, Au Pair Link, ICONiCITY, The Collective, Selah Renovations, Tomizone, Gopher,, Avalanche Coffee, CBL Insurance Limited, Invivo Wines New Zealand, Kagi, Stellar Consulting Group, SnapComms, SublimeNZ, Hampton Jones Property Consultancy, KernMobile, Dbvisit Software, 2talk, Milford Asset Management, Dirtworks

Sportsfuel, Reduced to Clear

Bay of Plenty:
Speed NZ, Bay Family Homebased Childcare

Shotgun Supplements

New Zealand Travel Brokers

PowerKiwi, Powershop, Xero, Snapper Services, Futrix, Global Horticulture New Zealand, Key Skills Recruitment, Simply Energy, LifeDirect, Survive-it, Freeman Media, Optimation New Zealand, GO Healthy New Zealand

McCashin’s Brewery, Flightcell International, Redwood Cellars

Plato Design Agency, K9 Natural Food

Night’n Day Foodstores

Last Updated: 


Matt Huntington
Deloitte New Zealand
Job Title:
Communications Manager
04 470 3771
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