The PC is not dead in 2013
This year will see the continued dominance of the personal computer (PC) despite inferior sales relative to smart devices according to the 12th edition of Deloitte’s Technology, Media and Telecommunications (TMT) Predictions 2013 report released today.
The global annual predictions report has become a successful forecaster of consumer and business technology trends, with 82% of the 2012 report’s predictions being borne out.
According to Deloitte New Zealand innovation leader Grant Frear, PCs will account for about one fifth of total sales of PCs, tablets and smartphones worldwide in 2013. However more than 80 percent of Internet traffic measured in bits will continue to be generated on traditional desktops and laptops. And of the total time spent at home and at work on PCs, tablets and smartphones combined, more than 70 percent will be on a PC.
“While we predict continued growth in mobile devices – a record one billion smartphones will be shipped in 2013 – the PC will remain at the heart of the devices ecosystem,” Mr Frear says.
“While tablets have become popular in the enterprise market, most of the 30 million that have been purchased by companies worldwide are not being used as PC replacements. In fact, one thing that many of the most publicized examples of enterprise tablet usage have in common is that they replace paper, not PCs. We most certainly live in an ‘and’ world now where it’s seen as desirable to have both a mobile device and a PC.”
This year’s seventeen TMT predictions cover a range of other topics, from the end of strong password-only security – 90 percent of user-generated passwords will be vulnerable to hacking in a matter of seconds – to developments around Long Term Evolution (LTE) networks, the market for 4K televisions and the growth of crowdfunding, to name a few.
“While some of the trends covered in this year’s predictions, like LTE or 4K TVs for example, may not seem immediately relevant to the New Zealand market, global connectivity and the speed of technological change will surely make them relevant here in the near future making it a case of ‘when’ not ‘if’,” concludes Mr Frear.
Highlights of this year’s TMT predictions to impact the marketplace in 2013 include:
Full details about the global TMT Predictions are available at www.deloitte.com/Predictions2013