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Wine industry

WineTake your vintage further. 

The New Zealand wine industry is a very important contributor to the New Zealand economy. With annual export earnings of $1.2 billion the New Zealand wine industry is now ranked as New Zealand’s eighth most valuable export earner.

Having established itself as a premium producer of wine, with a large variety of wines enjoyed both locally and overseas, the New Zealand wine industry looks set to continue its growth. Enormous opportunity still exists globally with strong demand from key markets, notably Australia, the UK and the US, as well as increasingly from Asian and continental European markets.

The industry has been a relative success story for New Zealand, growing from exports of approximately $200 million 10 years ago to now being one of New Zealand’s top 10 export earners.

However a couple of turbulent years in 2009 and 2010 have taken a little of the sparkle off the industry. Impacts of oversupply together with the largest economic downturn in 20 years and the continued high New Zealand dollar have affected everyone involved in the industry. Accordingly commentators have been quick to jump on the issues surfacing and regular features on these issues appear in the New Zealand media.

Oversupply has been blamed for a decline in profitability in Australia. So if supply is not carefully matched with global demand and care is not taken to protect New Zealand’s brand, exporters could find that they are unable to obtain the premium prices they require to remain profitable.

How can we help you?

Using our knowledge and expertise of the New Zealand wine industry we can help you work through these challenging times by:

  • Undertaking operational reviews focusing on cost reductions and profit improvement
  • Developing financial models to assist with your business decision making
  • Achieving economies of scale through acquisition and organic growth
  • Presenting tax saving ideas
  • Conducting sustainability and/or CarboNZero audits
  • Managing a recovery – should the unfortunate event of a receivership or liquidation be necessary

Read the latest research and publications

  • Vintage 2013
    Vintage 2013 produced a record harvest of 345,000 tonnes of grapes; up significantly from the low 2012 vintage, however key learnings coming out of the tough times endured from 2008 are believed to be standing the industry in good stead to be able to deal with this increased supply.
  • Vintage 2012
    Vintage 2012 represents the seventh annual financial benchmarking survey produced by Deloitte in conjunction with New Zealand Winegrowers. Consistent with prior years and unsurprisingly given the current environment the analysis and results produced have yet again revealed some interesting perspectives. Combine this with the accumulation of seven years of data and the trends illustrated reflect an industry that is continually evolving.
  • Vintage 2011
    In conjunction with New Zealand Winegrowers, Deloitte is pleased to present the sixth annual financial benchmarking survey of the New Zealand wine industry. New Zealand wineries across the spectrum have improved their profitability during the past financial year compared with results in 2010, according to the new survey.

More Dig deeper

  • Vintage 2013
    In conjunction with New Zealand Winegrowers, Deloitte is pleased to present the eighth annual financial benchmarking survey of the New Zealand wine industry.
  • Wine
    Press release
  • Vintage 2012
    In conjunction with New Zealand Winegrowers, Deloitte is pleased to present the seventh annual financial benchmarking survey of the New Zealand wine industry.

Latest from the industry

  • ExternalURL

Talk to one of the team

  • Paul Munro
    Partner - Christchurch
  • Tim Burnside
    Associate Director - Christchurch
  • Greg Haddon
    Partner - Auckland
  • Doug Wilson
    Partner - Hamilton
  • Andrew Gibbs
    Partner - Wellington
  • Stephen Thompson
    Partner - Dunedin
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