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Culture and beliefs

Our people make the difference

Great companies are built on a foundation of culture and values. At Deloitte, they are what make us unique, engaging, and successful.

Our five signals shape our culture. They inform the way we do business, inspire us to draw strength from each other, and enable us to deliver outstanding value to our clients, markets and communities. Our signals remind us of the behaviours that set us apart: we play to win, continuously grow and improve, talk straight, empower and trust, and have fun and celebrate.

Our signals are, in the end, an expression of who we are.

Our five signals 


Recruit and retain the best Deloitte Image
Play to win 

We approach every opportunity with a positive attitude that demonstrates our passion for our work and our hunger to be the best cementing us as the firm of choice in the market.

Talk straight  
Continuously grow and improve 

We embrace change as a part of life and openly seek feedback on how we can improve. We do not take our clients for granted and continually look for new ways to surpass their expectations.

Play to win  
Talk straight 

We do not shy away from the hard messages but deliver them with honesty and respect. We avoid jargon and communicate the benefit to our clients in everything we deliver.

Continuously grow and improve  
Empower and trust 

We care about the work we do for our clients and the positive difference it will bring to their business. We demonstrate confidence in our people through delegating meaningful work and trusting they will deliver.

Aim to be famous  
Have fun and celebrate 

We take pride in our achievements and recognise that success is hard earned. We take the time to let our hair down and enjoy the moment and embrace the lessons that success brings.

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