Customer relationship management entails all aspects of interaction a company has with its customer. Whether it is sales, service or marketing related; it all starts with the foundation of relationship marketing. Deloitte experts utilize specific CRM methodologies and talent across multiple disciplines to deliver solutions that closely match your needs.
CRM is a systematic approach towards using information and ongoing dialogue to build long lasting mutually beneficial customer relationship. At Deloitte we have a broad experience in CRM. We know that taking a fresh look at traditional issues such as relationship optimization, multi-channel marketing, campaign management, contact center optimization, field service improvement, customer master data management and many more can create competitive advantages and unique value to a firm.
Innovative solutions that work Deloitte professionals in the field of CRM are truly experts in marketing effectiveness and transformation, sales effectiveness and transformation and in customer service effectiveness and transformation. By combining our unique business insight in each focus area and our vendor relationships, we are uniquely positioned to suggest solutions that support an innovative view on CRM, resulting in long term profitable relationships with your customers.
Based on our close alliance relationships we have with market leaders as Oracle Siebel, SAP CRM, SalesForce.com and Infor Epiphany and with our understanding of more niche vendors we are able to suggest and deliver solutions that support an innovative view of CRM and more profitable customer relationships.