Integrated Marketing Management EventPole position or rearguard? |
On Wednesday 7 December Deloitte and Aprimo organised the Marketing VIP Lounge around the main topic "Integrated Marketing Management, pole position or rearguard?" This event was especially targeted at top marketeers to talk about the most recent marketing developments.
Guest speaker winner Gartner CRM Excellence Award Integrated Marketing Management 2011
Guest speaker at the Marketing VIP Lounge was Jim Cavalo, Senior Director of Consumer Marketing of International Speedway Corporation (ISC). He is also winner of the Gartner CRM Excellence Award Integrated Marketing Management 2011. ISC is market leader in promoting the world’s most famous motorcycle- and car circuit races. An impressive story on targeting and the seduction of more than 4 race fans.
The Ride Continues; how to build an Integrated Marketing Management framework
Deloitte and Aprimo joined forces to address the basics of Integrated Marketing Management and how to develop a so called IMM model for your own organisation during an interactive presentation.
This presentation can be downloaded below.
Contact
Are you interested in Integrated Marketing Management? Please contact for more information:
Harald van Doorn: tel: +31 (0) 88 288 18 91
Thinking Forward: Exploring the challenging steps towards Integrated Marketing
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