Tomorrow’s markets structurally outperform established markets, even in the current challenging market situation. Deloitte has developed an integrated and holistic approach towards realising the enormous business opportunities that lie in these markets, based on our experience working for multinationals in emerging markets. This approach answers the fundamental questions around selecting the right countries for expansion, determining if the current footprint is optimal, defining the successful market and channel strategy, optimising/designing the optimal operational model and structuring the required capabilities (Marketing, Sales, Supply Chain, HR, Risks, M&A and Tax). Within Deloitte we have a taskforce dedicated to supporting our clients with optimising their business model in emerging markets. Read more on our services.
Deloitte's Emerging Markets seminar 2009
On the 5th of February 2009 Deloitte’s Emerging Markets seminar took place. In total 85 participants from multinationals attended the seminar and confirmed that emerging markets are high on the business agenda. Plenary presentations by Canon, Nike, Philips and Deloitte provided the latest trends and developments together with the major challenges, learnings and key success factors of optimising your business model in emerging markets. In the afternoon participants joined breakout sessions to discuss the essential focus areas of the business model in more detail. The plenary presentations and key insights of the focus areas are available on this website. For more information please contact Randy Jagt.
| Emerging Markets: Outlook for the Business Enviroment Ira Kalish (Director of Global Economics, Deloitte Research) |
How to be successful in tomorrow's markets? Erik Nanninga (Industry leader Consumer Business, Deloitte) |
Emerging markets seminar Rainer Fuehres (Head of Canon Consumer Imaging, Former Head of Canon Emerging Markets Business Unit) |
How to create brand heat in emerging markets? Camiel Slaats (Sales director Rapidly Emerging Markets, Nike) |
Randy Jagt
Senior manager
Tel: +31 (0)6 10 98 01 78
Erik Nanninga
Partner
Tel: +31 (0)6 55 85 37 72