Pricing Excellence seminar 2011Smarter consumers, smarter pricing |
Consumers have become more value conscious and they will expect this value to be included in what they buy, whether it is sustainability, healthier food, or any other personal interest. Consumers will seek low prices, and increasingly avoid discretionary spending. Such trends require excellent brand management, improved customer experience, and differentiation from competitors. Pricing is the final moment of truth where all these elements come together and the customer decides whether or not to buy. Excellent pricing is therefore essential for business success in the decade ahead.
Pricing Excellence seminar 2011
On 12th May 2011, Deloitte organised its annual Pricing Excellence seminar. This year's theme was "Smarter consumers, smarter pricing", and focused on how to set up smarter pricing models to respond to the evolving consumer needs. During the seminar, professionals from both the industry and Deloitte shared their pricing experiences in dealing with the current market circumstances. Below you can download some of the presentations given at the seminar.
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| Smarter consumers, smarter pricing Theo Slaats |
Value based selling Ake Jan van der Vinne |
Pricing and willingness to pay Daniel Soto Zeevaert & Rutger Drost |
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| Accelerating Growth by Optimizing the Trade Reward Model Nike |