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Customer and market strategy

customer_and_market_strategyIn today's world, no matter how had you try to avoid the reality of it, we are all market facing. If everyone has a customer, it doesn't matter if you are a utility company, an airline, an Internet service provider, a telecom, a government agency, a hospital or a bank; you are a retailer. The customer is closer than you think.

 

Our customer and market strategy offerings

Customer experience
Understand and define the ideal customer experience and improve the quality of interaction.

Product, market and customer strategy
We provide insights and expertise in developing market strategies, customer segmentation and marketing resource management.

Pricing
Optimize pricing to increase profitability through our price setting and price execution methods.

Marketing effectiveness
Understand competitive factors for better market positioning.

Sales transformation
Align and support company sales force to increase its market share via customer transformation initiatives.

Investment strategy
Make the right investments for the right product innovations.

For more insights

Deloitte ResearchDeloitte Research

Our research team identifies, analyzes, and explains the major issues facing businesses to deliver insights companies can use to improve performance and gain a competitive advantage. 

 

Latest updates

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    Cell me the money
    A study examining the challenges and benefits of mobile commerce
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    Pricing: Untapped performance power
    Explore pricing strategy resources and learn more about creating an integrated price management approach.
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    Brand Resilience
    In a viral world where news spreads like wildfire, protecting brands from sabotage can be an all-consuming task.
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    Global powers of consumer products 2011
    An examination of trends in growth strategies through the lens of 250 of the largest consumer products companies around the world

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