Global luxury goods sector remains resilient, despite tougher consumer market, according to Deloitte report
Rising income levels across Southeast Asia are new engines of luxury growth
Kuala Lumpur, 19 May 2014 – The world’s 75 largest luxury goods companies generated luxury goods sales of $171.8 billion through the end of last fiscal year (fiscal years ended through June 2013) despite a slowdown in the global economy. The average size of the Top 75 companies was $2.3 billion in luxury goods sales. This is according to the inaugural Global Powers of Luxury Goods report issued by Deloitte Touche Tohmatsu Limited (Deloitte Global).
Eugene Ho, Deloitte Southeast Asia’s Consumer Business Leader, remarked, “As income level rises across Southeast Asia, Indonesia, Malaysia and Thailand are the new engines of luxury growth within the region. Indonesia, with its 247 million inhabitants, is not just a market with future potential. Indonesians have already become some of the biggest luxury shoppers in cities such as Singapore, London and Paris. In fact, sales for the luxury goods sector in Singapore will remain strong due to the demand from the neighbouring countries such as Indonesia and China. Malaysia and Thailand are also becoming popular shopping destinations with the favourable duty treatment on a range of luxury goods.”
On the other hand, savvy shoppers are expected to have an impact on the growth in the region, as Asian consumers start to buy more luxury goods abroad and through online channels. “It has become clear that the luxury goods sector is in a period of unprecedented change. Companies need to position themselves to unlock the potential of the emerging markets in Asia,” added Eugene.
The report identifies the largest luxury goods companies around the world—with LVMH ranking No. 1. It also provides an outlook for the leading luxury goods economies, insights for mergers and acquisitions (M&A) activity in the sector, and discusses the major trends affecting luxury goods companies including the retail and ecommerce operations of the largest 75 luxury goods companies.
The report focuses on the high concentration of luxury goods companies headquartered in France, Italy, Spain, Switzerland, the United Kingdom and the United States. These six countries represented nearly 87 percent of the Top 75 luxury goods companies and accounted for more than 90 percent of global luxury goods sales in 2012. France, Italy, and Switzerland achieved strong composite luxury sales growth in 2012, with France and Switzerland outpacing the 12.6 percent composite growth for the Top 75 at 19.4 percent and 14.8 percent, respectively. Italian luxury goods companies grew in tandem with the Top 75 at 12.4 percent. Countries trailing the Top 75 composite were Spain, the United Kingdom and the United States, with the United States having the smallest growth at just 5.6 percent.
Key drivers of M&A activity in the luxury goods sector
Globalisation – Growth of wealthy and upper middle class consumers in emerging markets has been the biggest driver of M&A activity in the luxury and premium goods space in recent years. Asia Pacific, Latin America, and the Middle East and Africa accounted for a combined 19 percent of the luxury market in 2013 and the regions are projected to grow to 25 percent in 2025, according to Euromonitor.
“The appetite for European and American brands remains strong in emerging markets, so these companies are bolstering their presence in these regions,” continued de Riedmatten.
Value chain integration – Luxury goods companies keep tight control over all aspects of business from product design and sourcing of raw materials to manufacturing, marketing, and distribution. Ownership of all aspects of the value chain for the company’s product(s) helps ensure that quality and service can be maintained, thus protecting brand heritage. As a result, vertical integration has become another important driver of M&A activity in the luxury goods sector.
Consolidation as a growth strategy – Industry consolidation is another factor driving M&A activity, with the consolidators taking a number of different forms. The large luxury conglomerates operate in diverse subsectors, the common denominator being a broad expertise in luxury including an intimate understanding of the luxury consumer. Seasoned investment firms are also contributing to the greater consolidation of luxury brands into a smaller number of holding companies or groups. All of these consolidators are seeking scalable brands, including distressed or underperforming businesses that simply do not have the experience, knowledge, or resources to manage ever-expanding operations.
About the Global Powers of Luxury Goods report
The Global Powers of Luxury Goods report is focused on four broad categories of luxury goods: designer apparel (ready-to-wear), handbags and accessories, fine jewellery and watches, and cosmetics and fragrances. The report excludes the luxury categories of autos, travel and leisure services, boating and yachts, fine art and collectables, and fine wines and spirits.