Emerging markets-based banks poised to expand in developed and developing markets
Challenges amid optimism for banking in Southeast Asia
Kuala Lumpur, 3 June 2014 — World trade flows, increased gross domestic product (GDP), a growing middle class and new technologies will help emerging markets-based banks expand into developed markets in the coming year. According to the report Banking across borders: International expansion opportunities for emerging markets-based banks released by Deloitte Touche Tohmatsu Limited (Deloitte Global), experience of operating in volatile markets, combined with their knowledge of how to reach unbanked and under banked customers, emerging markets-based banks are poised for successful global expansion to developed and other emerging markets.
According to Deloitte Southeast Asia’s Financial Services Industry Leader, Ho Kok Yong, there are challenges amid optimism for banking in Southeast Asia. "The weakened economies of the United States and Europe, traditional trading partners with Asia, have led countries in Southeast Asia to look for market opportunities closer to home. Heavy regulations of the banking system in countries like Singapore, Indonesia, Thailand and Vietnam have led to increased competitiveness with high banking penetration in second-tier cities."
The report also outlines steps emerging markets-based banks will need to take to expand internationally. This includes factoring in readiness for expansion, lessons learned from expansion from previous decades and potential challenges such as language, culture, talent, regulation, and capital needed to extend their brands into new markets.
"The banking systems in many emerging markets were less impacted by the financial crisis resulting in strong balance sheets,” said Jim Reichbach, Deloitte Global Leader, Banking & Securities. “This relative strength allows these banks to invest in growth opportunities and many are now leveraging their strengths and their operating knowledge and are looking to expand into new markets."
"Emerging markets-based banks often have limited domestic expansion opportunities,” added Reichbach. “Accordingly these banks are looking at international opportunities, including M&A transactions, as their customers expand into new markets and their citizens immigrate to new countries."
In fact, the World Bank notes that acquisitions from emerging markets to be on the rise, projecting the annual value of cross- border M&A transactions to double by 2025, outpacing the underlying GDP growth rates in emerging-market firms’ home countries.
Today, emerging markets and developed markets each account for half of the world’s GDP. However, in the future, the report projects emerging markets to account for more of the global GDP with developed markets accounting for less. Additionally, according to the Fortune Global 500 list the number of North American and European financial services firms on their list has declined, while the number of those based in Asia, Central and Latin America has risen.
According to the report, the key steps emerging markets-based banks can take toward expansion into developed and developing markets, while assessing their readiness along the way, include: