Deep impact the Deloitte way

Kuala Lumpur, 8 Oct 2009: More than 500 Deloitte Malaysia employees including accountants, consultants, tax advisors and financial advisory services professionals stepped away from conference calls and emails for one day today, to contribute their time and professional skills to a variety of causes that help develop local communities, as part of its global Corporate Social Responsibility (CSR) initiative – IMPACT Day.

Nizar Najib, Executive Director at Deloitte Malaysia and lead champion of IMPACT Day, said IMPACT Day is a concrete manifestation of Deloitte’s shared values in action—a commitment to each other that transcends the walls of Deloitte member firms. It is celebrated by Deloitte member firms around the world to reinforce the global organisation’s overall commitment to community involvement.

“Deloitte commits itself to service – service to the client, service to its people, and service to the community. IMPACT Day is an initiative that allows our people to roll up their sleeves, get ‘hands on’ and do some good."

“This is the second time we are carrying out our community services activities simultaneously nationwide in Malaysia."

“It is not surprising that again this year, the staff showed the same levels of enthusiasm and commitment. Last year we contributed to 10 organisations but this year we had to increase the number of organisations to 14 in order to cater the overwhelming response from our people."

“CSR is indeed very much part of Deloitte’s culture. To Deloitte, profit is about more than just numbers — it's about going that extra mile to support our people and our community,” he said.

Impact Day has been part of the Deloitte’s culture since 2000, and is just one of the many ongoing community involvement activities that the firm undertakes throughout the year. The day is often characterized by Deloitte people around the world wearing Deloitte blue and green t-shirts, creating a sea of green and blue while they worked together to build local communities.

“We believe that if all of us chip in to do out bit for society, we can improve the lives of the less fortunate in Malaysia. Together we can create a bigger impact. Jotun Malaysia for instance, had sponsored most of the paint required by the centres this year,” Nizar added.

The IMPACT Day activities include:

In Selangor and KL, they contributed in cash and in kind to 7 organisations. Staff gave a fresh coat of paint to the classrooms of Sekolah Rendah Satya Sai, a school for children from the hardcore poor families. Other activities include designing and painting of a mural for the school. Some 200 children of all races and religions are currently studying in the school, including orphans from the Pure Life Society orphanage.

“We also assisted in therapy sessions of about 50 children from the ages of 2 to 18 years who are physically, visually and mentally disabled from Tasputera Perkim. A few special kids were also taken to KLCC for the first time to enjoy the beautiful music played by the Malaysian Philharmonic Orchestra,” he said.

“We also repainted, spring-cleaned and spent time with children at Pure Life Society orphanage in Puchong, St. Barnabas Home in Klang, Anbu Illam in Ulu Kelang and Rumah Amal Siraman Kasih in Rawang; and help raised over RM7,000 for Rumah Titian Kaseh– a shelter for orphans, single mothers, disabled and elderly persons - through sale of cookies at several shopping malls and university colleges around Petaling Jaya and Kuala Lumpur,” he added.

In Penang, they set up desktop computers for Children Protection Society and attended to children at the Cerebral Palsy (Spastic) Children’s Association, while in Perak, they organised a Children’s Day celebration on a grand scale for the children in Persatuan Pemulihan Sultan Azlan Shah which was graced by the Datuk Bandar and dignitaries from the High Commissions and Embassies.

In Melaka, staff attended to children at the Handicapped & Mentally Disabled Children Centre, while in Johor Bahru, they provided some much needed repair and maintenance work to the Blessed Children Home, an orphanage run by Pertubuhan Kebajikan Wawasan Johor Bahru.

Deloitte Malaysia staff in Sarawak, gave the Salvation Army Boy’s Home building a much needed fresh coat of paint, and cooked lunch for the boys; while in Sabah, staff donated essential items that are in short supply and repainted one of the residential blocks of Sabah Cheshire Home, in Kota Kinabalu.

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About Deloitte Malaysia

In Malaysia, Deloitte KassimChan is the member firm of Deloitte Touche Tohmatsu, and services are provided by Deloitte KassimChan and its affiliates.

Deloitte KassimChan is part of Deloitte Southeast Asia—a cluster of member firms operating in Brunei, Guam, Indonesia, Malaysia, Philippines, Singapore, Thailand and Vietnam—which was established to deliver measurable value to the particular demands of increasingly intra-regional and fast growing companies and enterprises.

With a team of over 200 partners and 4,000 professionals located in 20 offices, Deloitte Southeast Asia specialists combine their technical expertise and deep industry knowledge to deliver consistent high quality services to companies in the region.

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