2012 APS Bank, FELTOM ELT Industry Survey Report by Deloitte
In a seminar held at the Radisson BLU, St Julian’s, the Federation of English Language Teaching Organisations (Malta) today presented the findings of a survey, carried out by Deloitte, on the industry’s performance during 2012. The survey shows that 2012 was a positive year for the industry, with the number of students travelling to Malta to learn English increasing from 69,297 in 2011 to 81,911 in 2012 and the number of student weeks increasing from 182,347 in 2011 to 226,360 in 2012. The estimated total expenditure by English language students in 2012 increased by close to €30 million to reach €135 million, representing more than 10% of total tourist expenditure in Malta.
Mr Julian Cassar Torregiani, Chairman of FELTOM said that these figures amplify the potential this industry has for our country. With ELT being undoubtedly one of Malta’s unique selling points, gives us an edge and benefits that go beyond those normally associated with tourism.
Mr Raphael Aloisio, from Deloitte, said that ‘The ELT segment was clearly one of the strongest performers in the local tourism sector in 2012 and now accounts for more than 12.6% of total tourist guest-nights. Improved connectivity was clearly a contributory factor which enabled schools to grow new non-traditional markets and achieve the impressive results. I believe that increased connectivity in non-peak season from these niche markets could help increase the number of ELT students coming to Malta in the low and shoulder season beyond the current 60% level’.
During the seminar, FELTOM presented the FELTOM Award to the Hon Mario de Marco in recognition of his efforts to promote the interests of the EFL industry in Malta. Dr de Marco thanked FELTOM for the award and assured those present of his continued and unwavering support for the tourism industry which he described as a cornerstone of Malta’s economy. He attributed the success achieved in tourism to the continued and deep collaboration between all industry stakeholders.
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