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Office workers send more than 160 e-mail messages daily and spend two hours to e-mail

Contact: Jelena Mijailovic
Deloitte Macedonia
Marketing coordinator
+381 11 38 12 100

During 2009, on average office workers are expected to send more than 160 messages daily and check their inboxes more than 50 times, in all dedicating up to two hours each day to email. The value of digital communication is eroding as its volumes continue to increase: employees simply write too many messages and send them to too many people. On top of that, companies’ losses due to social networks, such as Facebook, can now be measured at billions of dollars, according to the latest Deloitte research  Telecommunications Predictions: TMT Trends 2009 . 1 

It has been estimated that every employee creates 20 megabytes, every day, and it’s not uncommon that IT departments have to forcibly empty users’ inboxes to control costs. But enterprises could offer employees the option of switching off. Workers should not feel the need to be connected and responding at all times. Among more radical measures companies could consider rationing the quantity of messages sent per day.

Ten cents per minute is the average charge for connecting a call to mobile phone in Europe. One cent is the typical fee for connecting a call to a fixed line. That differential is likely to become the subject of heated debate in 2009. Compliances with the European Commision’s recommendations could oblige some operators to make substantial changes to business models and tariffs.

During 2008, smart phone sales increased by almost 35 percent, and by year-end smart phones had taken 13 percent of the total handset market. But continued economic downturn during 2009 may buffet the fortunes of smart phones. While sales growth for all mobile phones may decline to around 4 percent, smart phone growth could fall to under 20 percent. Smart phone manufacturers could, however, sell their devices as price-competitive replacements for laptops.

The performance of mobile television, as the mobile industry’s most talked about service of this decade, was so far disappointing. Major sporting events, such as Olympics, which can be a catalyst for the adoption of new media formats, largely failed to launch mobile television. In 2009, therefore, five times more mobile television services may be closed than those launched, and mobile television’s total global audience may fall short of 30 million.  Therefore, consumers are less likely to spend their money on mobile television, and lower liquidity suggests a greater reluctance from mobile companies to experiment with the new media format.

In 2009 the preassure will mount on fixed operators to upgrade aging copper networks to fiber. But this comes at a steep price. Connecting an average household with fiber in a country with a combination of city and rural households can cost 1000 dollars. In some of the business cases undertaken, the return on investment expected may not justify the cost. The solution could perhaps be find in shared ownership of fiber networks among several telecommunications operators.

Sales of mobile camera phones during 2009 may exceed those of dedicated digital cameras, for the first time ever. As by year-end, camera phones will likely outnumber all the conventional digital and analog cameras ever sold. Sales of music phones may be as much as three times higher than those of dedicated players. Therefore, the mobile phone may probably be regarded as the most successful converged product of all time.
1 This annual research has drawn on inputs from conversations with firm clients and Deloitte experts.


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In Macedonia, the services are provided by DT Deloitte & Touche, DOOEL, Skopje (jointly referred to as “Deloitte Macedonia”) which are affiliates of Deloitte Central Europe Holdings Limited. Deloitte Macedonia is one of the leading professional services organizations in the country providing services in audit, tax, consulting, and financial advisory services through over 10 national and expatriate professionals.

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