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Protection in 2008 more Expensive than Ever

Contact: Tamara Vlastelica Bakic
Deloitte in Montenegro
Senior Coordinator
+381 11 38 12 100

In 2008, some PC owners will spend more on virus protection, online backup and insurance over the lifetime of the computer, than they did on the initial outlay for their PC. This trend will extend beyond the PC to other devices, from MP3 players to mobile phones, from DVRs to external hard drives, says the latest  Technology Predictions – TMT Trends 2008  report produced by Deloitte 1

It is estimated that, this year, more than one billion people will lack access to clean water. The technology sector can play a major role in addressing this fundamental issue. While a few companies and funds have already started investing in water technology, there is room for plenty more. While finding the products and solutions for adding to existing supply of water and reducing the current issues should make good business sense, it is also of profound social importance. Other environmental issue the technology sector is facing is increasing the luminous efficiency of white LED, which in 2008 should become commercially viable.

The public image of nanotechnology - the manipulation of matter at the atomic or molecular scale - has recently become tainted. Despite, or perhaps because of, the potential of nanotechnology, it has scared the public more than it has thrilled them.
Along with the growing distrust of nanotechnology, however, there has been a steady rise in concern over the environment. And it is becoming increasingly apparent that nanotechnology could have an important role to play in healing, rather than harming the planet. Therefore in 2008, the public’s demonization of nanotechnology could be reversed.

The digital divide that afflicts users of technology will become deeper than ever in 2008. This division affects people who own or need access to digital data, but are unable to access it. This digital divide is most vexing when the existence of multiple standards for a particular type of file limits the utility of current computing systems. Further more, although digitization brought us great benefits, some data storage formats used just 10 years ago are now effectively obsolete, and we may not even be able to access all the data that we own. While the owner of a de facto standard is likely to gain economically, the technology sector in general may have to take more pragmatic approach in establishing and maintaining long-term data storage formats.

1 The 2008 series of Predictions has drawn on internal and external inputs from conversations with Deloitte member firms’ clients, contributions from more than 6,000 of Deloitte member firms’ partners, directors and senior managers specializing in TMT, and discussions with industry analysts as well as interviews with leading TMT executives from around the world.


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