Striving towards a clean and green image
Although the impact of aviation on climate change is projected very differently in the press around the globe, all parties agree that aviation’s contribution to climate change is growing. Globally, more business communities favour action on climate change.
The aviation industry is increasingly in the spotlight and expected regulations on emissions trading will have a financial impact on the industry. The industry is preparing for more defined Corporate Responsibility policies to maintain corporate reputation and to ensure favourable bottom line results.
Understanding the risks and opportunities in the carbon market is vital to this preparation. Implementing a voluntary carbon offset scheme is often seen as a preferred route to gain experience in the carbon market and to internalise the strategic and operational impacts of emissions trading.