Customer and market strategy | Deloitte solution
Customer and market strategies are frequently a weak part of the global corporate strategy. Maybe your company doesn’t have a marketing department or your department focuses too much on day-to-day executions or on communication actions.
Consequences could be multiple: sales remain low or even decrease, expansion in new markets or segments is chaotic, new products don’t hit target, brand image is not properly perceived, customers are not loyal and even new communication actions can’t solve the problem
- Marketing and more especially communication actions that have been built without a clear customer and market strategy connected to the corporate strategy of the firm have few chances to generate a positive ROI
- When the objectives are rightly set, the strategy is correctly and accurately defined every marketing action should generate a minimum of eight times the budget spent
- Whether you are in the process of launching a new offer, conquering a new market or just struggling to maintain your activity level, starting by asking the good strategic questions will always be a good investment of your time
- We offer to assist in the definition of the entire customer and market strategy, analyzing the company market/customers & competitors, setting up clear objectives, putting in place action plan and key measurements so that your company will hit it’s targets. We can also help you implementing these actions or training your people to do it.
- We can work on the entire strategy or we can focus on specific levers, such as customer and market analyses, distribution strategy, pricing strategy, web & social media or the optimization of your sales and marketing departments and processes.
- We can also help you to forecast or measure the results of these actions or to assess whether your marketing activities perform well enough.
- Our solutions could be used and completely customized for each size of companies (we do have a lot of company only running some activities in Luxembourg). We cover every type of sector from financial sector to telcos, fast moving good & retail, industry, government, transport or hospitality sectors.
This flyer is also available in German.
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