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Sustainability for tomorrow’s consumer | Whitepaper

The business case for sustainability


Sustainability for tomorrow’s consumerThere will be a tripling of the global middle class by 2030. Each year, at least 70 million people will be entering this income bracket in purchasing power parity terms. If this projection plays out, almost two billion people will have joined the global middle class by 2030, bringing almost 80% of the world’s population into a middle income bracket.

On the other hand, three planets Earth would be required were everyone to adopt the historic consumption patterns and lifestyles of the average citizen in the United Kingdom; and five planets if they were to live like the average North American.

This conundrum creates a systemic challenge to our world economic system and the business community: how is it possible to create wealth for tomorrow’s consumer and value for tomorrow’s businesses in an environmentally sustainable manner?

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