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Social media in the fund industry - Current situation, opportunities and challenges | Whitepaper


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Introduction

Social media in the fund industrySocial media have become a hot topic in almost all industries by now. The platforms and intentions are numerous, ranging from professional networking and recruitment to advertising and customer retention.

At Deloitte Luxembourg, we conducted a study on funds and social media, focussing on communication with end-investors, mainly via the major platforms Facebook, Twitter and YouTube.

In our research, we analysed several profiles on these platforms directly and retrieved traffic, reach, and other key data from online social media monitoring tools like Google Ad Planner and Trendiction.

Table of content

  • Current landscape in the financial industry
    • By sector
    • By region
  • Reasons for using social media
    • Sales
    • Financials
    • Market intelligence
    • Reputation & marketing
  • Your challenges - Our solutions

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