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Marketing & communication

Challenges

Identifying new areas of business, making breakthrough discoveries and developing new products represents only one part of a successful organisation. In order to reach their customers, life sciences organisations face various challenges, such as:

  • Developing more effective go-to-market strategies and contact centre operations
  • Optimising e-reputation, social and viral marketing campaigns
  • Managing relationships with strategic accounts
  • Secure funding
  • Selecting the right customers, markets, products and channels to drive profitable growth
  • Measuring return on marketing, sales and service programmes to optimise spending
  • Capturing value through pricing and margin or yield management
  • Managing company expansion
  • Integrating channels and business partners
  • Increasing loyalty by delivering better customer experiences
  • Integrating customer-facing operations of acquired companies

Deloitte service offering

We improve our client’s business performance through marketing, sales, service and product management functions. Our work centres around four topics, our FAMS approach:

  • Focus on the right markets, customers, products, services and channels to ensure profitable and sustainable growth
  • Align pricing, customer experiences, processes and organisational structures with customer needs, expectations and values
  • Measure and maximise return on marketing, sales, services and promotional campaigns
  • Simplify product/service offerings, processes and organisation to eliminate unnecessary complexity

Contact

  • Basil Sommerfeld
    Partner - Operations & Human Capital Leader
  • ExternalURL
    Véronique Filip
    Directeur - Strategy & Corporate Finance

More Learn more

  • Results of the Deloitte marketing effectiveness survey - 11/11/2013
    According to Deloitte survey measuring marketing effectiveness in luxembourg, the marketing function corresponds to a wide variety of definitions and organisational structures.
  • Survey on marketing effectiveness among Luxembourg companies - Room for reinforcement | Whitepaper
    The survey focuses on measuring the effectiveness of the marketing function throughout the value chain.
  • Customer & market strategy practice - Driving your business forward | Brochure
    For many marketers, responding to the changing demands of today’s customers, with budgets under financial scrutiny, often seems like a mission impossible.
  • Customer and market strategy | Deloitte solution
    Customer and market strategies are frequently a weak part of the global corporate strategy.

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