| Art as an investment The low interest environment following the financial crisis has driven the search for alternative investment classes, which are deemed to have low or negative correlation with mainstream financial investments. From this point of view, art is increasingly viewed as a serious asset class. |
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| The transformation of the cultural sector The last twenty years are characterised by a market transformation of the cultural sector: new museums have sprung up around and about. They are playing an increasing role in people’s leisure activities, becoming major tourist attraction. In this context, cultural institutions are more and more seeking advice to improve their competitive position. |