The first seminar series was divided into three sessions:
| Thursday, 7 April 2011 | From 5.00 p.m. to 7.00 p.m. | |
| Session 1 – The growth of the global art market: 2005-2011 | |
|---|---|
| Market update | Jeffrey Boloten and Anders Petterson |
| Value of art | Jeffrey Boloten and Anders Petterson |
| Introduction to passion investments | Adriano Picinati di Torcello |
| Thursday, 12 May 2011 | From 5.00 p.m. to 7.00 p.m. | |
| Session 2 – Art & Finance: art as a new asset class | |
|---|---|
| Art as an asset class | Rachel Pownall |
| Analysing the art market | Anders Petterson |
| How to invest in art | Adriano Picinati di Torcello |
| New developments in the art investment market | Adriano Picinati di Torcello and Anders Petterson |
| Thursday, 30 June 2011 | From 5.00 p.m. to 7.00 p.m. | |
| Session 3 – Art banking: new lifestyle services around art | |
|---|---|
| What is art banking? | Audrey Bossuyt-Mahy and Henri Prijot |
| Data and knowledge infrastructure | Jeffrey Boloten and Anders Petterson |