Art & Finance conference 2011 - Corporate collections tangible and intangible benefits
Panel - Moderator: Dr Iain Robertson, Head of Art business at Sotheby’s Institute of Art (UK).
Corporate collections tangible and intangible benefits
Today, companies are rethinking how they want to be perceived. In this context, art is viewed as a part of the company’s overall image, a symbol of its corporate culture and its unique focus.
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