Global Powers of Consumer Products 2012
Deloitte has launched a new report on Global Powers of Consumer Products 2012 recently. The issue covers Top 250 list of CP companies and provides a highly strategic context for the list by including a global economic outlook, a discussion of industry trends, and a look at the Q ratio of CP companies.
Trends discussed in the report include:
• The growing need for CP companies to strengthen the skill-sets, tools, and processes that enable them to convert data into insights that can inform business decisions;
• Pricing as a strategic lever to win with consumers, shoppers, and retailers globally;
• Digital media as a key strategy to ‘own the consumer’ throughout their journey with the brand.
Please find the report in the attached file .