Pricing: A fast track to creating sustainable value
A consumer products perspective
"How do I get my pricing right?"
It's a question that Consumer Products executives have always asked themselves. And with massive middle-class consumer growth in developing markets, volatile commodity prices, and more competition from private labels the question has become more important than ever. Pricing may not be the only answer to all of the challenges faced by the CP executives; but it's one of the very few areas where improvements directly benefit the bottom-line.
|Podcast: Pricing: A fast track to creating sustainable value
The report discusses five key pricing challenges confronting consumer products companies and the core capabilities required to effectively manage pricing and profitability. Download the report below and listen to this related podcast.