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Will Smarter Phones Make for Smarter Shoppers?

A path forward for consumer product companies


A confluence of advancing mobile technology and shifting demographics is changing the entire shopping process -- from pre-store planning and in-store experience to post-purchase interactions between businesses and their customers.

Informed by the expectations of younger and technologically savvy generations, mobile devices have the potential to rapidly transform how consumers see, hear, think, feel, and maintain a sense of awareness from shopping to product consumption.

Today, mobile applications enable consumers in a range of shopping-related activities throughout the shopping process.

Will smarter phones make for smarter shoppers?

Consumer product companies that enhance the pre-store planning experience, play a prominent and helpful role in-store, and maintain a valuable conversation with consumers stand to benefit from smarter phones and smarter shoppers.