Navigating the maze
As most retailers know, postponing an international growth strategy is no longer a viable option. The bottom line is that the easy growth is over and they must act.
In this perspective Deloitte identifies several key aspects of globalization that can create roadblocks for retailers contemplating international expansion. These include:
- Assessing risk - both the organization's threshold for risk and the risk posed by the growing power of local competitors
- The need for strategic localization
- Assessing market entry methods and market attractiveness