Dancing to new tunes
Media & Entertainment in South India
The prolific Indian Media and entertainment (M&E) industry is rapidly evolving to reflect the sheer diversity of India. South India, driven by unique tastes and preferences of its people, remains the “poster boy” of the thriving regional media and entertainment industry. Marketers are paying heed to the rising disposable incomes and purchasing power in South India. National brands have realized the need to localize campaigns, leverage regional stars as brand ambassadors and use local media to effectively reach target consumers in the South.
Our objective through this report is to present a picture of the vibrant Media and Entertainment industry (Films, Television, Print, Radio and New media) in South India. The report brings out some of the strengths, challenges and emerging themes of each sector of the M&E industry.
How to obtain a copy
Attendees of the FICCI South Conclave held in December 2011 event can get a soft copy of the report by sending in their request. Click here to request your copy. On receipt of the confirmation from FICCI, DTTIPL will mail the Adobe copy of the report to this requester.